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  • Writer's pictureJamie Mitchell

Which Branding Technique to Choose?

Updated: Jul 5, 2023


Branding is an important aspect of any business, and promotional merchandise can be a great way to promote your brand and increase brand recognition. There are several different techniques that can be used to create promotional merchandise, each with its own set of pros and cons and best use instances.


In this blog post, we will discuss six of the most common techniques: screen printing, rotary screen printing, tampo 'pad' printing, dye sublimation, embroidery, and laser engraving.

Screen printing is one of the most popular techniques for creating promotional merchandise. It involves creating a stencil of your design and then using a squeegee to apply ink to the surface of the product. The ink is then cured, either by heat or air drying, to create a long-lasting and durable finish. Screen printing is a cost-effective technique that can be used on a wide range of materials, including fabrics, paper, and plastic. It is also suitable for printing large quantities of promotional merchandise, making it a great option for businesses looking to create a large number of branded items.

Rotary screen printing is similar to regular screen printing, but instead of using a squeegee to apply the ink, it uses a rotating screen to apply the ink evenly to the surface of the product. This technique is particularly useful for printing on cylindrical objects, such as pens and mugs and water bottles. It is also suitable for printing large quantities of promotional merchandise, making it a cost-effective option for businesses looking to create a large number of branded items.

Tampo or 'pad' printing is another popular technique for creating promotional merchandise. It involves creating a printing plate with your design and then using a silicone pad to transfer the ink onto the surface of the product. This technique is ideal for printing on uneven or curved surfaces, such as pens and golf balls. It is also suitable for printing small, intricate designs, making it a great option for businesses looking to create high-quality, detailed branded items.

Dye sublimation is a technique that involves printing your design onto a special transfer paper using a high-resolution printer. The transfer paper is then placed onto the surface of the product and heated, causing the ink to turn into a gas and bond with the material. This technique is ideal for printing on polyester fabrics and other synthetic materials, and is often used to create promotional clothing and accessories. The prints created using dye sublimation are vibrant and durable, making them a great option for businesses looking to create high-quality branded merchandise.

Embroidery is a technique that involves stitching your design onto the surface of a product using a specialised sewing machine. This technique is ideal for creating high-quality, durable branded merchandise, such as hats, bags, and more premium clothing. It is also suitable for printing small, intricate designs, making it a great option for businesses looking to create detailed, high-quality branded items.

Laser engraving is a technique that involves using a laser to cut or etch your design into the surface of the product. This technique is ideal for creating high-quality, durable branded merchandise, such as metal pens and keychains. It is also suitable for branding small, intricate designs, making it a great option for businesses looking to create detailed, high-quality branded items. The various techniques mentioned are all great branding techniques. The right technique, however, will depend on the type of product you want to create, the design you want to print, and the quantity of items you need. By carefully considering these factors, you can choose the right branding technique to create promotional merchandise that effectively promotes your brand and really stands out from the crowd. --- If you'd like to discuss how we can assist you in creating a pack of items that will help engage your employees our experts are here to guide you through every step of the journey. Call: 0207 118 1411 Email: Swag@claroprint.co.uk




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