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  • Writer's pictureKen Mitchell

Exciting News: Unveiling Claro Print's Fresh Brand Identity!



Claro Print's Fresh Brand Identity.


🌟 We're thrilled to introduce Claro Print's revamped brand identity, designed to communicate that we simplify print sourcing while embodying our commitment to accuracy, precision, consistency, and quality. 🌟


In a rapidly evolving marketplace, staying relevant is crucial. Claro Print has been your trusted partner for all your print sourcing needs, and we've evolved to ensure we continue to serve you better. Our new look encapsulates the values and strengths we've stood for, and we can't wait to share it with you!


1. A Crisp, Clean Logo:

Our new logo prominently features the word "Claro" in capital letters, exuding strength and reliability. Below that you'll find our new tagline in lowercase letters: "print sourcing simplified." It's all about approachability and user-friendliness.

And there's more! We've introduced an exciting icon – stylised printer's crop marks. These marks represent accuracy, precision, consistency, and quality, all values that we uphold in every project.


2. Fresh Colour Palette:

We've carefully selected a new colour palette to breathe fresh life into our brand:

  • Dark Navy Blue: Conveying professionalism, trustworthiness, and reliability – qualities you can always expect from Claro Print.

  • Warm Yellow: Adding a touch of vibrancy and modernity, representing clarity and innovation in simplifying print sourcing for you.


The Rationale:

  • Simplicity and Approachability: Our new font and lowercase tagline reflect our commitment to making print sourcing accessible and user-friendly for you.

  • Strength and Reliability: Uppercase letters in "Claro" reinforce our reputation as a reliable print sourcing partner.

  • Quality and Precision: The icon with stylised crop marks symbolises our dedication to accuracy, precision, consistency, and quality.

  • Modernisation: Our updated colour palette adds a contemporary touch, ensuring that Claro Print remains relevant in the ever-changing print and branded merch industry.

What's Next?

We believe this rebranding effort will not only maintain but strengthen our position as your preferred print sourcing solution. We're excited to appeal to a broader audience and ensure our long-term success in the print and custom branded merchandise industry.

Stay tuned for more updates and exciting news from Claro Print!



--- If you'd like to discuss how Claro assists you in sourcing all your sustainable branded merch and swag requirments, our experts are here to guide you through every step of the journey. Call: 0207 118 1411 Email: Swag@claroprint.co.uk


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